Sarah Reed is the founder and lead at REAL Communication Works. As a result of her mother’s ten-years of dementia, Sarah Reed developed an enduring interest in and passion for improving the care of people living with it and those who care for them.
An earlier career as a creative producer and six years’ research, inspired the publication of Many Happy Returns Chatterbox cards 1940s and 1950s, which can now be found in nearly ten thousand family homes, care homes, hospitals, libraries, schools and community centres across the UK.
In 2009, she researched and developed the evidence base for the REAL Communication framework, which is designed to provide the basis of good relational care in any setting. Earlier experiences as a part-time University Visiting Lecturer and examiner in visual communication, led her to develop interactive, studio-based learning workshops for care workers to help them develop their communication skills. They have been delivered to about two thousand people in the sector.